FRANKLIN TEMPLETON - FINTECH SOLUTIONS WEB AND MOBILE
ROLE
Sr.UX Designer, Strategy, Interaction & Visual Design
Native app, Mobile-web & Web app - Android & iOS
As part of the Global Web & Digital Marketing Group, I worked as a user experience & visual designer.
Optimized design solutions, worked with multiple stakeholders from Business, Marketing, Product and Data groups in a global team, across several projects. Contributed and managed some key projects: Redesign fund pages - dashboard for fund comparisions, Native app for goal setting - Seek Advice.
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NEW USER JOURNEY
WORK
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Involved with end to end product life cycle from gathering requirements to presenting design.
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Collaborated with multiple stakeholders to find an optimal design solution
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Created user flows, wireframes and hi fidelity mock ups for web and mobile applications.
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I was also responsible for content creation and layout of the pages/screens.
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Involved in strategy and collect requirements from senior leadership and provided design solutions.
CHALLENGE
To create a platform for one-stop hub for designing and visualizing the path to affording financial goals.
APPROACH
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Audience: For those with personal aspirations and a healthy skepticism of traditional financial services.
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Designed an application that can be personalized. Turn the financial jargon into more easy to understand and fun interactive alerts and messages. Emotional pain relief for those who crave a simple and transparent roadmap to affording their goals.
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Guided interface with intuitive questions.
